Creating Information in the Information Age

The Information Age is here!  This means the only real way to make money is by producing information, also known as content.  Then you can sell the content, advertise around it, or sell access to it.  The key of course is to produce meaningful content that people will actually want.

Information can take many forms.  Since I’m fully on board with the Information Age, I’ll only share with you the electronic forms that information can take.

  1. Written – Wiki and Blog articles, white papers, and e-books.
  2. Audio – audio-Podcasts and music
  3. Video – video-Podcasts, short films, mini videos, Movies and TV Episodes.

book_reportWritten Content

Remember back when you were in grade school or college.  The essays and book reports are simply white papers by a different name.

Since the Information Age began a few decades ago, the world of content has changed to something easier to create and publish.  Anyone can setup a blog in seconds and have their first article posted within minutes. 

Nearly every newspaper has a website where this type of content is produced and shared.  Some have pay-walls which prevent you from accessing the content without a subscription fee.   Others get paid by advertisers that post ads on the content producers blog or website.  I spend a lot of my time consuming written tech articles on techcrunch.com.

audioAudio Content

This type of content can also be generated by anybody with a microphone attached to their computer and something to say.  Audio content took the shape of broadcast radio before the information age, now this form of content takes the shape of audio podcasts, internet radio stations, and music. 

Websites like live.fm, pandora.com and others stream audio content.  They are usually plagued by licensing fees due to the fact that they broadcast music created by someone else. 

Audio content created by individuals and corporations alike can be published via audio-podcasts.  Visit iTunes.com for a huge list of content created by individuals both amateur and professional.

videoVideo Content

Here we’re dealing with something a tad more complicated.  Video content can be created with a simple webcam and a simple video editing software.  Both Apple and Microsoft include free video editing software with their operating systems, but it takes time to edit video.

There are tons of places online producing video content… Since Video can be both pre-recorded and live, there are different websites specializing in each.

For my live video tech content, I visit ustream.com or live.tv.  For my pre-recorded video content, the place I visit frequently is iTunes.com or YouTube.com.  Both allow for individuals and corporations to produce and distribute video for free.

So what does all this mean?

I explained all this so we’re all on the same page when I talk about some advice on creating lots of content from only a few ideas.

Lets say you want to demonstrate how to build a computer.  This demonstration will be created in the form of an edited video which you’ll publish up on YouTube and share with all your friends.  After the video is created, here is some recommended guidelines on how to get it out there and create several pieces of content from this one demonstration video.

  1. Convert your video into several forms.  YouTube is only the beginning of publishing your video.  Add the video to your website which displays the YouTube video for those who want to stream, and links for those who want to download it to some portable device.
  2. Create a few tweets which you will publish on twitter.com a few times during the week.  Have the tweet worded differently so you can get the maximum number of click throughs.
  3. Transcribe the video into a pseudo-white paper which can be published or sold online.
  4. Separate the Audio track for another form of content.  Then create a few sound-bite worthy quotes that can also be tweeted or published along with links on various social media platforms.

The idea is with every piece of content you produce, you have actually created multiple pieces which can be consumed by your followers at their convenience.

Have any advice or what to add your own comments… feel free to add them below in my comments section.

10 Things you can use your new $99 HP TouchPad For

So, you are one of the lucky ones to get your hands on one of those HP Fire sale TouchPads, but now what?

This year I’ve been had the opportunity to get my hands on (11) 15″ Dell LCD monitors. These monitors are being used for a variety of things as evidenced by my Office page. The main problem with them is I have to attach a PC to it, which includes running power, networking, etc… If you have a TouchPad the options expand significantly. Here are a few ideas on how to use your TouchPad in and around your house:

1. Smart Fridge – you can buy some industrial Velcro at your local hardware store and mount it up on your fridge. Then you can utilize grocery shopping apps and recipe websites in your kitchen. Even use it as a kitchen inventory system.

2. Smart Toilet – mount your TouchPad to a swing arm in the bathroom. This will let you pull up netflix and not miss moment of that action movie you were watching in the living room.

3. Smart Living Room – mount it on an angled block of wood and use it as a control unit for your smart house X-10 system. Control lights, your television, even the curtains thru a system like HAL from smarthome.com.

4. Smart Work Bench – mount your TouchPad on a swing arm next to your workbench in your shop or garage. Use it to pull up how-to videos on woodsmithshop.com. This way you could be doing it as they’re explaining.

5. Smart Mower – drop by your local motorcycle shop and pickup a handle bar mount for your Touchpad. Mount it to your push or riding lawn mower and stay entertained as you mow.

6. Smarter Car – visit mp3car.com and browse around the thousands of ways people are mounting their tablets in their cars. They even provide hints and links to car computer software.

7. Smart Nightstand – for only $99, this would make one really awesome alarm clock. Heck, you can even sync it with your porno videos for that little extra in the bedroom…

8. Smart Door – back to the hardware store for Secure mounting hardware… Mount it on your front door and carry around a second TouchPad or other device. Then your guests will be greeted by your technology savvy.

9. Smart Baby – pickup a rotatable swing arm and mount the TouchPad over your baby’s crib. Then your baby will have access to all the internet has to offer like YouTube and iTunes.

10. Smart Viewer – back to smarthome.com for a video surveillance system. Then you can walk around your system in style watching all parts of your home. Mount it in the office and look away from that twitter feed for a moment to see who’s at the door, or watch the natural gas guy read your meter (he only thinks no one is watching).

There are so many different ways to use $99 HP TouchPad. What are yours?